Primers



A primer is a brief introductory example intended to demonstrate the importance of a particular aspect related to Systems Engineering (SE) or Product Design and Development in general.

The primers that are currently available for download are arranged below by the topic they illustrate.

Identifying Customer Needs

Presented as a car for the masses, Indian rating agencies predicted that the Nano could expand the Indian car market by as much as 65%. However, the car that was initially released was not a commercial success because it did not address key customer needs and perspectives.

If you are interested in this primer, please contact us.


Setting Target Specifications

Flying cars have captured the imagination of many for a long time but are still not a popular mode of transportation. Indeed, the fundamental technology exists, as several companies have released prototypes and even models for sale to the public. This primer takes a look at the not-so-obvious factors that might be keeping car-plane hybrids from becoming widely used, and also takes a look at how key specifications of currently available models stack up against more widely available modes of transportation.

If you are interested in this primer, please contact us.


Concept Generation

The development of the Lunar Module is regarded by many experts as the most technically challenging component of the Apollo program. This primer looks at a few of the specific challenges faced by the engineers involved. Evolution of lander concepts is examined and viewed through the lens of information available at the time each concept was proposed.

If you are interested in this primer, please contact us.


Product Architecture

In the midst of WWII, the Japanese secretly began developing a fleet of aircraft-carrying submarines capable of reaching and launching attacks against the US mainland. These vessels constituted the largest subs ever built at the time, and were heavily studied (and subsequently destroyed) by US forces after the war’s conclusion. This primer looks at the system architecture utilized by the Japanese Navy to construct such a sub. It also discusses key physical and functional requirements of the system, as well as performance outcomes.

If you are interested in this primer, please contact us.